Last updated: January 2026

This Privacy Policy describes how Alex Hunting Studio, trading as 'Footnote Magazine' (“we”, “us”, or “our”) collects, uses, and discloses personal information when you visit or make a purchase from footnotemag.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).
For the purposes of EU data‑protection law, Alex Hunting Studio is the data controller. The business is based in Denmark.

Changes to this Privacy Policy:
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. The revised version will be posted on the Site with an updated “Last updated” date.

Personal Information We Collect:
The personal information we collect depends on how you interact with the Site.

Information you provide directly:
Contact details such as name, email address, postal address and phone number

Order and payment information, including billing and shipping details and payment confirmation

Account information, if you create an account

Communications you send to us, including customer‑support enquiries
Providing certain information is necessary for us to fulfil orders or provide services. If you choose not to provide it, some features may not be available.

Information collected automatically:
When you visit the Site, we automatically collect limited technical information using cookies and similar technologies, including: - IP address
- Browser and device information
- Pages viewed and interactions with the Site
This information is used for site functionality, analytics and security.

Information from third parties:
We receive information from service providers that help us operate the Site and fulfil orders, including: - Shopify, which powers our online store
- Payment providers, who process payments on our behalf
- Shipping and fulfilment partners. We treat this information in accordance with this Privacy Policy.

How We Use Your Personal Information:
We process personal information on the following legal bases under the GDPR: performance of a contract, legitimate interests, legal obligation, or consent (where required).
We use your information to: - Fulfil and manage orders, payments, shipping, returns and customer accounts
- Communicate with you about your orders or enquiries
- Operate, improve and secure the Site
- Comply with legal obligations

Marketing communications:
We only send marketing emails where you have explicitly opted in. You can unsubscribe at any time using the link in our emails.

Cookies:
We use cookies to operate and improve the Site and to understand how visitors use it. Some cookies are essential, while others are used for analytics.
You can control or disable cookies through your browser settings. More information about Shopify‑related cookies can be found at:
https://www.shopify.com/legal/cookies

Sharing Personal Information:
We share personal information only where necessary, including with: - Service providers such as payment processors, hosting providers and shipping partners
- Shopify, as our e‑commerce platform
We do not sell personal information. We do not use personal information for targeted advertising based on cross‑site tracking.
We may also disclose information if required to comply with legal obligations or to protect our rights.

Data Retention:
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, accounting and tax requirements.

Your Rights (EEA & UK):
If you are located in the EU, EEA or UK, you have the following rights under the GDPR: - Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time, where processing is based on consent
To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

Children’s Data:
The Site is not intended for children, and we do not knowingly collect personal information from children under 16.

Security:
We take reasonable technical and organisational measures to protect personal information. However, no method of transmission over the internet is completely secure.

Contact:
If you have any questions about this Privacy Policy or your personal data, please contact:
Alex Hunting Studio (Trading as Footnote Magazine)
Email: info@footnotemag.com